“If It Bleeds, It Leads.” But What if It Doesn’t?

Aug. 9, 2019
Bob Adelmann

According to the Urban Dictionary, "'If it bleeds, it leads' basically means that the media loves violence: television, radio, and film for the most part have much higher ratings if it's about a bunch of people getting murdered rather than something nice, like somebody saving a cat from a tree."

And the slogan first created by New York Times' owner Adoph Ochs in 1897, "All the News That's Fit to Print" remains on the masthead of the paper today.

But what if the news doesn't "bleed?" What if it doesn't "fit?"

There's been plenty of blood lately, goodness knows. The Associated Press raised the level of hysteria to a new high with its headline, "U.S. Mass Shootings This Year Nearly Reach 2018 Levels, and It's Only August!"

The AP proclaimed that "Just seven months into 2019, the U.S. has experienced almost as many mass killings as occurred in all of 2018 … mass killings so far this year [total] 23, leaving 131 people dead. There were 25 mass killings in 2018 … according to a database complied by the Associated Press, Northeastern University and USA Today."

The AP went on to explain how it defined "mass killings" – now apparently no longer referred to as "mass shootings" – "as killings involving four or more fatalities, not including the killer. What the AP failed to explain is how they missed reporting on those incidents where firearms were used to prevent injuries and killings.

Back when Obama was president, he spent $10 million of taxpayer dollars in having the Centers for Disease Control (CDC) look into the matter. He no doubt was hoping that the CDC would bolster his anti-gun, anti-Second Amendment agenda with proof that there were so many mass shootings that something had to be done about removing firearms from the citizenry.

Instead, the CDC came out on the side of common sense, reporting that "self-defense [using a firearm] can be an important crime deterrent." It went on to claim that defensive uses by potential victims are "at least as common as offensive uses by criminals, with estimates of annual [self-defense] uses ranging from about 500,000 to more than 3 million per year."

This is droll. "At least as common"? Although every death and wound suffered by victims in the last weeks grieves the heart, the media silence over firearm usage that prevented such deaths and injuries is deafening.

Consider the following, reported by local media but unreported by the national media just in the month of July:

On July 3, in Summerville, South Carolina, concerned neighbors went to check out loud noises that they thought might be someone breaking into a local church. They found the trespasser, who began to attack one of the neighbors, who, using a firearm, shot him in self-defense.

If you enjoy the information on MIAtoday.com, you're sure to enjoy the McAlvany Intelligence Advisor, as well. You can test drive it by signing up for the McAlvany Intel Memo. You'll receive key excerpts from MIA each week, and best of all you can do so for FREE. Just sign up here.

On July 10, in Summerfield, Florida, a disabled 61-year-old homeowner awoke and heard four armed men who had just broken into his home. He used a firearm to kill two of them and send the other two fleeing the scene. They were later apprehended. Although the homeowner himself was wounded in the melee, he survived.

On July 15, in Atlanta, Georgia a man began assaulting a woman in an apartment complex. A second man intervened and tried to stop the assault. The attacker then turned his attention to him, and the second man defended himself using a firearm.

On July 16, in San Diego, a man armed with a knife broke into a home and began stabbing the 54-year-old homeowner. Present was his son who was able to end the attack by killing the attacker using his father's firearm.

Also on July 16, in Lehi, Utah, an intruder was shot after breaking into a home. He was armed with a knife. The homeowner shot the man using a firearm.

On July 18, in Phoenix, Arizona, a man was filling his car with gas when two suspects demanded the keys to his car. One of them threatened the owner with a knife. The owner pulled a firearm and shot him. The other suspect fled.

On July 19, in Seattle, Washington, an armed man tried to break into a home while the homeowner was asleep. She awoke in time to retrieve a firearm and shot and wounded him. She escaped injury. The burglar was reported to be in critical condition at a local hospital.

On July 22, in New Orleans, Louisiana, a man sitting in his car late at night was accosted by an armed stranger who attempted a carjacking. The driver pulled a firearm and shot the attacker, who fled the scene.

On July 23, in Albuquerque, New Mexico, a man who tried to break into a home was shot by the homeowner with a firearm.

On July 26, in Virginia Beach, Virginia, two armed men wearing masks entered a 7-Eleven store demanding money. A customer who was waiting to check out used a firearm to end the attempted robbery. One suspect was killed, the other wounded, while the two clerks behind the counter were unharmed.

On July 27, in High Point, North Carolina, a woman being assaulted by an ax-wielding man who had entered her home shot him, killing him instantly.

On July 31, in Nashville, Tennessee a criminal with a long history of violent crime began shooting at an Uber driver's automobile to exact revenge on his passenger. The driver defended himself and his passenger by shooting the attacker with a firearm.

Are these incidents not newsworthy? Isn't the saving of a life or an injury something to celebrate?

Not according to the national media, who refuse to say anything about the good that private ownership of firearms allows as a means of self-defense. Especially silent they are when such "good" news interrupts and challenges their anti-gun bias.


An Ivy League graduate and former investment advisor, Bob is a regular contributor to The New American primarily on economics and politics. He can be reached at badelmann@thenewamerican.com.


The Urban Dictionary: Definition of "If it bleeds, it leads."

ReadWriteThink.org: The New York Times used the slogan "All the News That's Fit to Print."

The Associated Press: U.S. mass shootings this year nearly reach 2018 levels, and its only August

The Daily Signal: Guns Saved These Americans From Assault and Robbery in July

CNSNews.com: CDC Study: Use of Firearms for Self-Defense is 'Important Crime Deterrent'

BearingArms.com: Guns Saving Lives

BearingArms.com: 'He saved our lives': Armed Citizen Stops Robbery of Virginia Beach 7-Eleven

BearingArms.com: Intruder Shot By Homeowner Claims He Was Just Thirsty

BearingArms.com: Armed Citizen Stops Armed Carjacker in New Orleans

BearingArms.com: South Park Woman Shoots, Wounds Would-Be Burglar

BearingArms.com: Phoenix Carjacker Brings Knife To A Gunfight

BearingArms.com: UT Home Invader Brings Knife To Gun Fight, Illustrates Why We Need Guns

BearingArms.comGeorgia Man Assaults Woman, Gets Shot In Chest By Armed Citizen

Add new comment

Plain text


McAlvany Weekly Commentary provides investors with valuable monetary, economic, geo-political and financial information that cannot be found on Wall Street. Your host David McAlvany presents a solid strategy of wealth preservation for your financial and retirement assets while living in an unstable economy.

Through its client focused, customized approach, MWM is committed to providing independent, well-researched, objective advice, and investment professionalism. At MWM, our client commitment is to preserve capital, manage risk, and grow your assets in an ever-changing global environment.

At International Collectors Associates (ICA), we specialize in the sale of bullion, semi-rare U.S. and European gold coins and secure offshore storage in Switzerland for your precious metals. Our highly trained and experienced advisors strive to help you in customizing solid strategies of wealth preservation for your financial and retirement assets.

McAlvany Financial Group

The McAlvany Financial Group has a contrarian, in-depth approach to its analysis, allowing the company to avoid decisions based on emotion, and thus combine maximum risk mitigation with consistent real growth for its clients’ investments. Integrity, attentiveness, and longevity have characterized the company’s client relationships since 1972.